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Thursday, September 29, 2016
Reception at 11:00am
Lunch at 12:00pm

Hotel Roanoke – Roanoke Ballroom

110 Shenandoah Avenue
Roanoke, VA 24016

Join us for the Third Annual Pink Promise Luncheon at Hotel Roanoke, located at 110 Shenandoah Ave NW, Roanoke, VA 24016 on September 29th to celebrate our promise to end breast cancer forever. The Luncheon’s focus is to support the fight against breast cancer, by heightening awareness of the issue, creating a passionate call-to-action, and generating funds to support screenings, treatment, education and research in Southwest Virginia. The keynote speaker will be Luke Murphy, author of Blasted by Adversity.

In the first 2 years, the event has raised almost $150,000 and was a sell out with 400 women and men attending the event both years.

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Only 100 Keys Available – Keys are $100 each. One lucky key will unlock the box to receive these Roberto Coin 18k White Gold inside outside diamond hoop earrings. The retail value is $2,500. Every key is guaranteed a winner – keys that don’t unlock the box receive an exclusive Roberto Coin sterling silver key necklace specially designed for the 2016 Pink Promise Luncheon.


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More information to come!

Keynote speaker:

Luke Murphy – Author

luke murphy

Army Staff Sergeant Luke Murphy Ret. served two tours with the 187th Infantry Regiment, a component of the 101st Airborne Division. He was medically retired in 2007 after being catastrophically wounded in an IED blast. Post-surgery, he graduated from college, competed in marathons, and emerged as a key public advocate for wounded veterans. Luke is a keynote speaker and frequently gives talks on overcoming adversity. His award winning memoir “Blasted By Adversity” has sold thousands of copies and has received high praise. Luke now resides in Tallahassee Florida with his wife Stephanie and is a partner with Southern Land Realty specializing in large rural and recreational properties. Find him at www.lukemurphy101.com.

Local Survivor Story:

Lutheria Smith

Lutheria Smith

Lutheria Smith was diagnosed with breast cancer in April of
2016. Lutheria’s mother and multiple cousins are all breast
cancer survivors. Lutheria is a past board member of Komen
Virginia Blue Ridge and is passionate about finding a cure for
breast cancer so her daughter does not have to go through it.


2016 Sponsors

Diamond Sponsors

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Survivor Sponsors


Sapphire Sponsors

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Dessert Sponsors


Emerald Sponsors

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Pearl Sponsors



Diamond Sponsors:


Survivor Sponsor:

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Sapphire Sponsors:

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Dessert Sponsor:

Emerald Sponsors:
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Pearl Sponsors:


Interested in becoming a sponsor? View more information here.

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