Pink Promise Luncheon 2018


Thursday, September 27, 2018
Hotel Roanoke
11:00am – 1:30pm

Keynote speaker: Heidi Floyd

At two months pregnant with her son, Heidi Floyd, a happily married mother of three (now four), was diagnosed with breast cancer. While undergoing treatment, she faced the challenge of balancing her guiding faith, family and her own health, her son’s health and a full-time work load during an otherwise joyful time in her life. Heidi delivers a compelling message of the importance of research, support and compassion.

Heidi Floyd is a sought-after influencer with over 10 years of experience in healthcare and breast cancer non-profit management. Her diverse skill set includes social media marketing, corporate philanthropy, relationship management, partnership cultivation, and program development.

Heidi is a powerful communicator, public speaker and published author. She is a passionate advocate who is effective in discussing all aspects of oncology. As a thought-leader in all things breast cancer, she highlights treatment options, quality of life and community concerns.

Ms. Floyd has served as the “voice of the patient” for myriad organizations including Ford, Google, the US Department of Defense, the American Cancer Society and Susan G Komen. Her experience has helped to establish and strengthen relationships with patient advocacy organizations that support patients and their families, and educate corporations on compassionate outreach to the cancer community.
Her written work has been featured in Forbes, Huffington Post, CNN and The NY Times.

Local Survivor Speaker: Dawn Martin Thacker


Dawn is a registered nurse and a native of Roanoke, Virginia.  In 2000 she returned to the Star City to begin a family with her husband and to continue her nursing career at Carilion Roanoke Memorial Hospital.  She was diagnosed with triple negative breast cancer on November 3, 2016, followed by an ovarian cancer diagnosis ten months later. From the first day of her diagnosis, Dawn knew she wanted to use this experience to help educate and to support others.  Her positive attitude has inspired many and has contributed to her message: that no matter how challenging any journey; you can do hard things.


Unlock the Cure

You hold the key!
Only 100 Keys Available – Keys are $100 each. One lucky key will unlock the box to receive these Roberto Coin Princess Flower Stud Earrings, in 18k Gold and diamonds (retail value $2,700). Every key is a guaranteed winner – keys that don’t unlock the box receive an exclusive Roberto Coin ruby sterling silver key necklace specially designed for the 2018 Pink Promise Luncheon.


After checking in at the Pink Promise Luncheon, please go to the Fink’s Jewelers table to pick up your key. The winner of the Roberto Coin Earrings will be announced during the luncheon. At the conclusion of the luncheon, please return your key to the Fink’s table and pick up your Roberto Coin key necklace.

If you are not planning to be at the Pink Promise Luncheon – find a proxy or let us know and we can find one for you.

2018 Pink Promise Luncheon Sponsors

Diamond Sponsors:


Sapphire Sponsors:


Survivor/Fighter Sponsor:


Dessert Sponsor:


Emerald Sponsors:



Pearl Sponsors:



Retail Sponsors


Interested in becoming a sponsor? View more information here.

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